The easy options of online store builder have triggered a lot of people to delve into the world of e commerce. Doing business online and selling products online is now an ever-increasing trend. Many big brands are including the e business format to their business structures because it has become the demand of the day. When you create an online store, you should make sure that content of the website is interesting and the customers are compelled to make the purchase. The store should have a user-friendly interface, and the website should load quickly so that the customers are not disappointed.

There are a general norm and majorly psychological, that people buy things that have affirmation from people they know or from people they can relate with. A significant feature of your website is to have testimonials from the customers. The user generated that you can benefit from are:

  • Always have an option to review your product and service that you provide to your clients. The first thing that people checkout, when they are buying a product, is the product reviews. Similarly, the websites that people purchase from are reviewed on social platforms. Make sure that you are providing the services as promised, this will please the customers, and they will review you in your favor. To keep an eye on your customers, you should be present on social platforms so that you can know what people are talking about and alter your service provision accordingly.
  • Adding videos that show people using the product and enjoying the benefits of the products can also convince people to buy the product. Many brands sponsor social events and organize giveaways so that more and more people become aware of your product.
  • Promote the user generated content that you have planned to finalize for your website on different social media platforms so that you can reach out to the maximum consumers. When you incorporate user generated content into your website, you need to be prepared to accept good and poor reviews and incorporate the feedback into your website to make it work successfully.

A recent study has revealed that more than 70% people make the purchases when they have gone through the review. This goes to show how important can the user generated for the traffic to your website can be. If you want to improve the traffic, then you should make sure that the content is relevant and at the same time convincing enough to bring in customers.